SWEDISH IMPORT and something fans of Swedish styled power pop will not want to miss! Think Favorita, Beagle and Eggstone – and early This Perfect Day. But they have a bit more edge to them, which echo the sounds of The Posies and The New Pornographers. “While I tend to make fun of obscure locations of artists as power pop "hotbeds", there's no irony involved when I describe Sweden as such, given their long and storied history of great guitar pop. And In Elvis Garage (from Malmo) does the tradition proud with their excellent debut Winning by Cheating. There's a lot to like here. Opener "Dazed and Distraught" is a bouncy number that reminds me of Sloan's "Everything You've Done Wrong", horns and all; "Outdated Charts" is a 1:26 burst of Merrymakers-style pop; the same description applies to "The Sun Rises Girl Forgets"; "No Such Thing" has more of a modern sheen but is still catchy as hell; "Residue" earns them the New Poronographers comparisons; and "Wavering" is piledriving surf pop a la Hawaii Mud Bombers. The rest of the tracks not mentioned here are just as good as well; there are no weak ones to program out or skip over. An early best of 2008 contender.”-AbsolutePowerPopBlog.
"This is that rarest of things - a genuine power pop album! The guitars are muscular enough to give the songs great energy and drive them along, but not so heavy that they overwhelm them. Hooks and melodies are present in abundance. A pop album from start to finish, the songs are so good they don't have to resort to genre hopping to hold the listener's attention. Variety is provided by changes of pace and volume and the whole album flows brilliantly - an album rather than just a collection of songs. Crucially as well there are no guitar solos, the blight of so much of what passes for pop these days. Add in the excellent vocals and you have an album that is further proof that, when it comes to pop music, Sweden rules!!!" - Uncle MO Jones. Yes, indeed, Extremely Highly Recommended!!
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