After the critically acclaimed glam/psych miasma of 2009`s "Universal Malcontents", and subsequent tours in Europe and the USA, Outrageous Cherry returned to their analog cave to record Matthew Smith`s latest batch of tunes. Wanting to capture the energy and vibe of their recent live performances in a semi-controllable studio environment, it was recorded on a reel-to-reel 8-track in a house in the same neighborhood, (and with the same architectural dimensions) as the old Motown studio. "Using prototype power pop/psych pop bands as a sounding board and flavoring it with early seventies UK rock and roll such as Mott the Hoople, mid to late period Beatles and a little Roxy Music should have you salivating just at those credentials alone. Outrageous Cherry doesn`t limit them selves to sounding like a revival band. They merely expand upon their influences and weave well-crafted songs about Rock and Roll, Memories, Shadows, Life, Everything in-between and Death. Outrageous Cherry have become known as saviors of the Psych Pop genre and lauded by such luminaries as Little Steven. Main singer songwriter-Matthew Smith rolls out this 13th LP. So come running out behind that giant magic mushroom. Lay back. Drag on the hookah and blissfully enjoy the adventure."- Sugarbuzz. "At first, the intro to "Recognized Her," the lead song on the new LP, comes at you like something off T. Rex`s Electric Warrior. But then this ghostly evocation, if you want to call it that, quickly disappears and is replaced by nutty piano and squirrelly guitar runs and a chorus of sha-la-las, all curiously catchy and lovable. Better yet are the darkly funny and hard-charging rockers "It` Not Rock `n` Roll (and I Don`t Like It)" and "I Wouldn`t Treat My Enemies the Way You Treat Yourself," songs that, in fact, have a more indelible Smith footprint. Outrageous Cherry`s freakout jam-band loyalists might find themselves wanting with the material on this disc, but that`s perhaps more than made up for with the jangly cruiser "The Song Belongs to Everyone," the black-hearted ballad "Feels Like Shadows," and "Outsider," a drowsy, midtempo, countrified bubblegum psych-garage smash that conjures Love`s Forever Changes and drinking dandelion wine on the eternally sun-drenched hillsides of an imaginary 1967." - Metro Times.
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